Marketing Analytics: Crunching Numbers, Winning Customers (Sneak Preview)
This month, Elyse Gatt and I will be publishing “Marketing Analytics: Crunching Numbers, Winning Customers.” With the explosion of customer data available to marketers, it is no surprise that marketing...
View ArticleMaking some Noise about Signals: The Benefits of Predictive Analytics
I’ve been working my way through Nate Silver’s The Signal and the Noise and early in the book he shares an interesting finding about the predictions of political pundits. Basically, there is a negative...
View ArticleSales Analytics: a sales rep, an accountant, and a data scientist walk into a...
At the start of next month, Peter Ostrow and I will be publishing a collaborative effort on the topic of sales analytics. This Research Report will search for common ground in the world of business...
View ArticleThe Workhorse of Analytics (Sneak Preview)
This month I’ll be publishing “Best-in-Class Reporting and Dashboards: The Workhorse of Analytics.” This Research Report will examine the strategies, practices, and capabilities of top performing...
View ArticleAlteryx Stays Classy in San Diego for Inspire 2014
I spent the last three days in San Diego (not a tough sell in June, or any other month) for Alteryx Inspire 2014. CEO Dean Stoecker kicked things off on Tuesday, taking the stage flanked by a...
View ArticleToday’s Data Mastery: Multiple Domains for a Singular Purpose
In today’s evolving world of data management, the old and vaguely pejorative moniker “Jack of All Trades, Master of None” is getting flipped on its head. As companies start to recognize the...
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Sales Analytics: Data-Driven Forecasting for Better Quota Attainment
“A sales rep, an accountant, and a data scientist walk into a bar…” Is there really a joke in here somewhere? A recent Research Report will search for common ground in the world of business analytics,...
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Are You Empowering Analytics or Drowning in Data?
Take a second to think about the data complexity that today’s enterprises are forced to manage. Good old fashioned transactional data and internal master data records are growing, and growing fast....
View ArticleSign and Simplify: A Webinar
For procurement time really is money. Any hiccup in the supply chain has the potential for causing a major delay, which can negatively affect necessary support, service level agreements, material...
View ArticleWebinar: Strengthening the Bond Between IT and Business with Trusted Data
In a business environment characterized by massive data growth and increasing complexity, the most effective data-driven companies today are propelled by collaboration between IT and the...
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